Cinema on Deckchairs
Cinema on Deckchairs is Poland’s largest series of free outdoor cinema events. It takes place during the summer in well-known seaside resorts and towns in central Poland.
As a graphic designers in Kinads Media, main organizer of the events, we were responsible for preparing marketing materials for the events. Furthermore, XI edition in 2023 received refreshed graphic identity made by our team.
Collaborator / Client:
Kinads Media, Pan Tu Nie Stał, Kalina Szyszka
Technology & Materials:
Graphic design for digital use and print
Year & Place:
2022, 2023; Warsaw, Poland
Animated advertisments
Marketing materials
Process
Our primary task was to create a cheerful advertisement for the 10th and 11th edition of the event based on a brief provided by the Kinads Media (the main organiser of the event).
Together with Kalina Szyszka we produced animations, which were then screened in many independent cinemas across the country, on popular websites and during the event itself. The company’s report shows that the campaign in stationary cinemas had a reach of around 800,000 viewers in 2022 and around 1 milion in 2023.
In addition to the commercial, we also provided set of graphics which were used bothin digital and analogue media, information screens in trains and ticket vending machines in cinemas.
In 2023 our team created new visual identity based on a logo I created. New linear logo and graphics are still in use by the company due to it’s sophisticated, modern and trendy look.
Additional materials
Branded clothes
In 2023 to expand selection of our promo materials, we started ongoing collaboration with Polish clothing brand Pan Tu Nie Stał which delivered T-Shirts and Hoodies. Clothes were used both by event staff and were prizes in lottery “Happy Seats!” during events.
In XII edition (2024) my logo was also used on caps.
Others
Another things given as a prize in lottery “Happy Seats!” during events, were branded wind breakers – very popular accesory used during sunbathing on baltic beaches in Poland.
In XII edition (2024) my logo was also used on playing cards
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