Flok App
Our world becomes more and more digital and focused on adrenaline. One of the aspects that is very much influenced by it is parenting. Despite hudge acces to the variety of parenting apps, a lot of carekeepers are still not involved in their children’s life. The other aspect of modern society is commercializing everything and everywhere, which is already influencing the parenting.
Out of combination of these problems, we came up with an idea to design critical app where you can bet on children like on horses in a race.
Collaborator / Client:
School Project in collaboration with Danish National Museum; Logo and bracelet: Emilie Christiensen
Technology & Materials:
Adobe XD mockup, digital graphics
Year & Place:
2024; Kolding, Denmark
Development
Starting point
The starting point was visit and lecture in Danish National Museum, Welfare exhibition. Our goal there was to get inspired by objects to create a scenario in which welfare system in future Denmark would play important role.
Thus led us to hypothesis: How to combine perspective of very commercialized, capitalist, dystopian perspective of the future parenting with playfulness and playful aspects?
Process
Getting perspectiv on a future and storytelling worksops brought us scenarios of struggles of parenting. Growing costs of having offspring, society focused on self-indulgence gave us critical idea of a concept of betting on kids as a way to make parents more focused on their children’s accomplishments.
Further studies on human behavior regarding money (Influence of Money on Human Behavior, SWPS University in Wrocław, University of Illinois, University of Minnesota; Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit Hyeon Jo & Eun-Mi Baek) showed us that money have hudge emotional impact, even on children, despite not understanding the concept of money. Furthermore, mobile applications play an important role in the creation and maintenance of social identity.
Another aspect, which was not mentioned in the texts is how parents are often disrespecting their children’s right to privacy by publishing their pictures online.
By combining those two paths we came up with an ultimate way of forsaking the mutual trust in parent-child relationship – generating income for parents by betting on both successes and failures of their child. Regarding the intetions, this form of upbringing commercializes and corrupts the very basis of human society.
Visit at the Museum
Workshops about the future of welfare system
Storytelling workshops
Adobe XD mockup
Result
Final project
Flok App concept was created as a critical design for app to bet on kids. In the mockup you can see how people in the future will recklessly share informations about their children in order to earn money on beting on them.
Important functions of the app:
- Parents don’t share too much of personal information about themselves, but almost everything about their children.
- Parents don’t have to bet on their child’s success, thus it creates an opportunity for immoral bets to appear
- Only parent of a child can create a bet, but anyone can place money either on the success or failure.
- New bets from other users are available based on your contact list and by scanning the bracelet of the kid in real life.
- Bets are divided into 6 categories: education, social, health, sport, development and other.
As an addition to the project, I created video advertisment for the app.
Animated advertisment
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